headstuff, LLC

Founded in 2003, headstuff is an instructional design services firm that is all about learning and communication. Capitalizing on skills that combine the best of the business, technology, and education worlds, we deliver clear, effective instructional content to meet a broad spectrum of requirements.

The courses we develop range from straightforward information delivery to complete suites of interactive courses that build a series of skills, provide simulated exercises for practicing new behaviors, and track the learner's progress throughout. Most of our courses are delivered via the Internet and other electronic media; however we have also designed and developed instructor and participant materials for classroom-based courses. In support of those deliverables, the services we provide include the following:

• Project management
• Instructional design
• Technical writing
• Content development
• Graphic design
• Audio / video editing
• Course programming

Headstuff has a successful track record of working with clients in a number of industries including Fortune 500 companies and privately-held businesses. Clearly communicating our client's message to its audience is always our primary goal. We listen well, we focus on a project's objectives, and we design and develop content that exceeds expectations. Where appropriate, we include audio, graphics, interactivity, video, or animation – sometimes to make the message clearer, sometimes to make it more interesting. The information is delivered using the right medium to stimulate the learners' thinking, help them absorb new concepts, and teach them to apply new skills or knowledge.

Advisors

Lisa Bretherick is the founder and principal of headstuff LLC, an instructional design services firm based in New York City. Lisa's background in corporate management and training forms the foundation of headstuff's learning services. She began her career at the IBM Corporation in sales and marketing, helping several of the country's largest banks implement new technology. In addition to IBM, Lisa has held management positions at US Trust and Bank of New York and was a founding management team member of IQ Financial Systems.

At the core of each of Lisa's roles has been a focus on communication, training, and the use of technology. She founded headstuff LLC to use those skills to create technology-based learning experiences and user support systems that help companies achieve their business goals. Building strong client relationships and managing successful projects is a hallmark of her career, bringing her recognition from management and clients alike.

Bettina Riccio, Ph. D. is an instructional designer with a depth of experience in technology, adult education and learning principles, software usability, and the arts, each of which contribute to her aptitude for creating engaging and effective learning products.

For the last five years, Bettina has worked as an instructional design consultant helping companies in the technology, financial services, and pharmaceutical industries create documentation and develop focused and engaging content for a variety of delivery platforms. Adept at both visual and written content development, Bettina has created training materials, product sheets, newsletters, marketing collateral, and online help, and has written, designed, and produced interactive learning videos, tutorials, virtual training, and reference-based training. Prior to becoming a consultant, Bettina held instructional design and documentation management positions at Misys, Summit Systems, and IQ Financial.